Designing and Managing the Early Childhood Classroom Essay

Structuring and Managing the Early Childhood Classroom - Essay Example †¦the physical study hall you are given by your chairman. Anyway what you do with that space says an extraordinary arrangement regarding you as an expert. Guardians and the heads may take their early introductions of you from your study hall before you have a chance to talk with them (6). A decent homeroom is one in which you can see the learning regions obviously when you stroll into the room†¦you are in charge of the traffic design in your study hall. The traffic design alludes to the spots on the room all through which the kids and the instructors will move. The traffic design establishes the pace of the room the same amount of as the divider improvements can, and it will in like manner set the pace for exercises and practices all through the day(6). It is sound examination that the initial five years of a child’s life are the developmental training and learning encounters for the kid concerned. The preschool years are significant in affecting in an obvious way the remainder of the life of the kid. Hence, the arrangement of only the best for our coming ages is an absolute necessity. The reason for all the partners must be to give the most improving condition conceivable. This is coordinated related by the preschool educational plan. Instructors educating at this early level should be very much prepared in instructing as well as numerous different angles also. In addition the earth is to be completely secure. No splinters that can touch off fire and no bored edges that can tear through the substance. The space doesn't tally however the manner in which it is used does. The study hall must have a subject. What I propose is the four seasons. The magnificence of the topical settings features and establishes a pace, furthermore it gives plentiful space to mental, sociological, mental and physical requirements of the developing youngster. Winter, Fall, Spring and Summer. For the birth to pre k things like temperature

Diversification as a Corporate Strategy Essay Example | Topics and Well Written Essays - 2000 words

Expansion as a Corporate Strategy - Essay Example Note that the business condition of each industry shifts. This clarifies why numerous business heads will most likely be unable to adapt to the shifting necessities of various business areas. The organizations that engage in the expansion technique regularly take a gander at the positive parts of the vital other option. Be that as it may, there are other conspicuous detriments that go with the procedure of expansion. Regardless of the numerous hardships and horrifying paces of disappointment, the enhancement procedure remains the favored option for some associations, for the most part for social as opposed to financial reasons. At the point when one spots enhancement on a more extensive viewpoint, it turns out to be evident that an idea is on a very basic level a negative choice. In fact, numerous business researchers have communicated that organizations that outcome to broadening are, as a general rule, fleeing from better other options. This statement comes from the way that numero us organizations really dive into expansion with the expectation of discovering better possibilities on the opposite side, without directing due industriousness on the real advantages that enhancement brings to the organization. During the procedure of enhancement, there are three principle moves toward that organizations embrace in extending their tasks. These incorporate; systems, acquisitions, and interior turn of events. Systems have been viewed as assuming a significant job in smoothing out the activities of global organizations. There are various definitional issues that have been connected to systems.

G2 Crowd Report Lists MeisterTask as a High Performer - Focus

G2 Crowd Report Lists MeisterTask as a High Performer - Focus Yesterday, G2 Crowd, the world’s leading business software review platform, released their Summer 2017 Project Management report and we’re thrilled to share that MeisterTask has been listed as a High Performer! According to G2 Crowd, the results are based on reviews from over 5,300 authenticated users. These user reviews, combined with an assessment of vendor market presence undertaken by the G2 Crowd team, defined who made the cut for the High Performers list. G2 Crowd hopes that the results from the report will help businesses to make the best project management buying decisions, so it goes without saying that we’re really pleased that  MeisterTask  has been highlighted! G2 Crowds Key Findings: Key findings from the report include the fact that the ability to work communicatively and transparently is a key priority for teams when choosing a project management solution. In their press release, G2 Crowd explained: “As in the previous version of the report, the majority of the products in this report scored above 80% in Collaborative Project Planning. Users said that project management software helped greatly with company-wide communication and transparency by creating a centralized platform featuring all projects and tasks. According to users, this effectively created an environment of ownership and accountability.” At MeisterTask, we’re all about enabling teams to work collaboratively and in a transparent way. With the Kanban-style Project Boards in MeisterTask, teams are able to track task and project progression from ideation to completion. By providing a visual roadmap of tasks to be completed, and with each task assigned to one person, we aim to support teams to work transparently and with accountability. What our users had to say: Mentioning how MeisterTask supports their distributed team to manage projects in a collaborative way, one G2 Crowd reviewer shared: “For my business, I have a set-up of LocalHost, App Main Website. From each MeisterTask Project, I’m able to create an ‘Idea’ Section, ‘Working On’ Section, ‘Complete’ Section and others. This helps us to take tasks from the very beginning to the end while getting feedback from our staff at every stage of the process. It makes running our projects more reliable and quicker from start to finish.” It’s always great to hear firsthand how we’re supporting teams to do what you do best!  A big thanks to this user  and all other MeisterTask users who voted in the G2 Crowd survey  ?? If you like using MeisterTask and would like to contribute to a future G2 Crowd survey, please feel free to leave a review on the MeisterTask product listing we’ll love you for it! Staying Agile5 Best Practices in Software Project Management Download Free White Paper

History of Special Needs Ireland - 1142 Words

History of Special Needs Provision In Ireland Special needs provision in Ireland has evolved since the founding of the state in 1919. Until the early 1990s practically all education and care of children were carried out by the religious orders in Ireland. The government therefore had little need for policies or legislation surrounding education and care. Ireland established its education system in 1831 while under English rule. This made it mandatory for children between the ages of six and fourteen to attend school. The Department of Education was established in 1924. However, the government did not consider that the education of children with special needs was necessary as their needs were seen as purely medical. It was considered more†¦show more content†¦However separate schools continued throughout the 70s and 80s. In 1971 the primary curriculum was introduced. This led to most special schools and classes providing a modified curriculum for their students. The Department of Education developed Curriculum Guidelines for Schools for the Moderately Handicapped. One important principle of these guidelines was that children have needs as children that have to be satisfied at school as well as their needs as future adults. The notion of integration began to appear in the mid-eighties with the idea that special classes could be part of mainstream schools and also from parents who were not availing of special education. In a report on the training and education of severely and profound mentally handicapped children in Ireland 1983 it was recognized that these children should also be entitled to education. Teachers were to be trained to educate such children in special classes within mainstream education. By 1993 over 2000 pupils were being educated in such a way. In 1993 the report of the Special Education Review Committee (SERC) was published. This report dealt comprehensively with the educational implications of special needs. It provided a definition of special needs which included those with severe and profound difficulties through to those who were exceptionally able and included both physical and mental disabilities. It recognized that the desire of the majority of parents of children withShow MoreRelatedHistory Of Special Needs Provision In Ireland1752 Words   |  8 Pagesï » ¿ History of Special Needs Provision in Ireland Swan (2000) described special needs education in Ireland in three phases, the neglect and denial, the special needs school and the integration or inclusion. The national Education System was first set up in 1831 making it compulsory for all children from age six to fourteen. By 1892 children had to go to school for 150 days in the year. At this time the government only seen children with special needs as being purely medical, and that it wasn’t necessaryRead MoreIrish Culture798 Words   |  4 PagesMY DISCOVERY OF IRELAND WHAT MAKES IRISH CULTURE POPULAR WORLDWIDE? I am of Ireland, And the Holy Land of Ireland, And time runs on, cried she. Come out of charity, Come dance with me in Ireland. William Butler Yeats My first encounter with Ireland and its culture was rather trivial. I saw some Irish dancing and was fascinated by its rigor, energy, and emotional charge. I am not a dancer myself but Irish dances that I saw on TV made me want to get on my feet and start tap-dancingRead MoreEssay about The Great Potato Famine1740 Words   |  7 PagesThe Great Potato Famine The Great Potato Famine is characterized as one of the leading disasters in Ireland’s history. It began in the summer of 1845 with the appearance of an unusual disease growing on potato crops throughout various parts of Europe. With the spread of this disease, it soon targeted Ireland consuming the major crop of potatoes. The famine began by this mysterious disease that hit many parts of Europe during 1845. This disease known as the blight was caused by a fungusRead MoreA Proposal For A Legalization Of Abortion1585 Words   |  7 Pages Executive Summary The purpose of this policy paper is to address the egregious violation of rights that Ireland has submitted it’s citizens to by outlawing abortion procedures. This proposal calls primarily for a decriminalization of abortion and for the government to examine the religiosity of both Ireland’s political administration and the cultural view of abortion. The 2013 Protection of Life During Pregnancy Act fails to protect the maternal health of woman and is failing due to the vaguenessRead MoreProclamation of the Irish Republic1131 Words   |  5 Pagesproduced in two sections and due to the shortage of lettering, the letter â€Å"e† had to be improvised, standing out for the rest of the text. Easter Rising has a special meaning for the Irish people. The Rising was an insurrection located in Ireland during Easter Week, 1916. It was held by Irish republicans with the aims of ending British rule in Ireland and establishing the Irish Republic. Padraig Pearse proclaimed the Irish Republic from the steps of the General Post Office (GPO) in Dublin on Easter MondayRead MoreIreland As A Short Break Destination1375 Words   |  6 PagesIntroduction This report will be discussing Ireland as a short break destination. It will also discuss the opportunities Ireland offers such as in their niche tourism. Niche tourism can be divided into many sectors for example: Special Interest tourism, Wild Life tourism, Adventure tourism, Cultural tourism, Religious tourism, Photographic tourism and many other forms of tourism. For tourists, niche tourism offers a more meaningful set of experiences (Robinson and Novelli, 2005) this report willRead MoreProblems that Need to be Overcome If Current Peace Talks in Northern Ireland are to Succeed1486 Words   |  6 PagesProblems that Need to be Overcome If Current Peace Talks in Northern Ireland are to Succeed In your answer you need to consider: a) Two previous attempts made at peace in the last 20 years b) The break through that have been made c) The problems that still exist Between 1980 and 1984 Margaret Thatcher held regular meetings with Taoiseaches Charles Haughey and then after she held meetings with Garret Fitzgerald. The IRA violence was beginning to get out of Read MoreHow Historical Developments And The Various Aims Of Education1413 Words   |  6 Pagesdevelopments and the various aims of education helps influence the discussion of the challenges and opportunities of Shared Education in Northern Ireland. In Northern Ireland, 93% of children continue to be educated in mostly single identity schools. These schools separate children not only in terms of religion but also by gender, ability, social class and special needs. A solution proposed to minimise this division is simple. Shared Education. What is Shared Education? The Advancing Shared Education (ASERead MorePromoting The Participation For People With Disabilities1333 Words   |  6 Pages Welfare Committee Promoting the participation for people with disabilities in physical activities, and sports Forum: Special Assembly Issue: Promoting the participation for people with disabilities in physical activities, and sports Student Officer: Michael Schmid Introduction Physical activities, and sports are beneficial for all ages, and especially give people with disabilities, a chance to participate in a team, and give them a sense of inclusionRead MoreSt. Patrick As A Middle Class Deacon And Tax Collector1480 Words   |  6 PagesAfter being captured and enslaved in Ireland for six years, Patrick made it back home to Britain where he trained to be a cleric in Auxerre. During his clerical training, Patrick had many dreams about the Irish people needing him to come to Ireland. Patrick was then ordained as a bishop and journeyed back to Ireland to preach the gospel. Today, St. Patrick is seen as the missionary who brought Christianity to Ireland. Some believe that St. Patrick went to Ireland to truly preach the gospel and save

How Lincoln Made His Personal Ideals Become a Reality

For most of his life, Abraham Lincoln abhorred slavery. He did not believe in the expansion of slavery, this coincided with his personal values, and the idea the forefathers held, that slavery would eventually end. However, he believed that the institution of slavery should be allowed where it already existed. In fact, during his early presidency he enforced pro-slavery laws to uphold what was already in the constitution. Though he was explicit in his plans to not interfere with slavery, southern states tried to secede in fear. The Civil war led Lincoln to adopt his personal views on slavery as a political maneuver to save the North in the war. Starting in 1854, however, after the Kansas Nebraska Act, Lincoln spoke against the expansion of slavery. He questioned why it was the black man who was enslaved and said that the free man is to be†[en]slave[d] to the first man [he] meet[s], with an intellect superior to [his] own†. Abraham Lincoln worried for the the nation growing apart because of slavery and the stubborn stance of slave states to wean themselves off of their peculiar institution, Lincoln predicted that there would be no, â€Å"peaceful extinction of slavery in prospect for us. Although Abraham Lincoln expressed his hatred of slavery, his personal views and his political views differed. He believed that slavery was a matter for the states and could not be impacted by any federal actions, because of the constitution. He spoke against the expansionShow MoreRelatedAnalysis Of The Of A Salesman And Millers And Williams Plays1102 Words   |  5 Pagesmodernistic agenda is to show what it takes to achieve the American Dream. Willy Loman fiercely believes that anyone attractive and well liked can be successful in life. â€Å" The man who makes an appearance in the business world, the man who creates personal interest is the man who gets ahead. 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Outline how each theorist contributed to the study of personality. Identify the features of each theory that differentiate them from the other personality theories. Personality Develops Gradually Can be influenced Can be reinforced Personalities develop over time and are complicated. They are influenced by many different things including the external environment, reinforcement and conditioningRead MoreAbraham Lincoln - Critical Analysis2619 Words   |  11 PagesAbraham Lincoln Prepared for : Leadership Skills - HOST 2006. Prof. Tracey Kalimeris Prepared by: Priyan Wijayarartna 100743970; Janshan Rasanayagam 100719742; Paramjit Lal 100709160 November 14, 2011 1 Why choose Abraham Lincoln? There are so many great leaders from our collective past and present, so choosing one to focus on as a Leader was not an easy task. We decided to let fate decide and took out a penny. 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Marketing †Positioning a New Product Free Essays

string(60) " designed supplement traditional websites not replace them\." Marketing | | | | Positioning a Radically New Product ForceX, Inc. has plans to create a new Situational Awareness (SA) product that is targeted towards Federal, State, and Local Law Enforcement Agencies (LEA). This new product is a clear departure from the normal Mission Execution products that ForceX, Inc. We will write a custom essay sample on Marketing – Positioning a New Product or any similar topic only for you Order Now has developed in the past. Mission Execution software applications normally encompass Intelligence, Surveillance, and Reconnaissance (ISR) and Target Tracking and Locating (TTL) software products that take mission planning data and provide the operators with the functional capabilities to use the planning data in the execution of their assigned mission(s). ForceX, Inc. is attempting to diversify its customer base by moving into this market as well as achieving their strategic vision of becoming the leader in providing SA software solutions. Target Market The target market for this product in Federal, State, and Local LEA that conduct emergency response operations in support policing actions or natural disasters. The customers in this market have ISR and TTL software and equipment provided by other vendors. In all cases the software applications provided by competitors fall into only one of the two categories. None of the vendors in this market provide a solution that combines the two tactical operations of ISR and TTL into one application that provides a situational awareness for operators conducting both ground and airborne operations. The total picture enables law enforcement personnel to conduct all of their tactical operations from a single â€Å"common picture†. It is imperative for law enforcement personnel to have a clear understanding of the situation as they develop their tactics for neutralizing the situation. Unlike the Department of Defense (DoD), LEA have a more stringent set of rules for the use of deadly force during violent situations, to prevent collateral damage and potential lawsuits. The more information that is disseminated to the owest levels of operational personnel the better that chance of mission success with minimum or no collateral damage. This new product alleviates the need for two separate applications and combines the ISR and TTL operations into one software package that will reduce costs. Cost reduction will be experienced in several areas such as software, training, documentation, etc. It will also enable the operators to successfully complete their missions. LEA have limited budgets and resources and ForceX, Inc. an position the new product at a cost far less than the competitor’s product offerings while solving the two highest requirements with one software application. Competition An analysis of the competition in the market shows that the competitors are capable of filling the airborne ISR requirements of the law enforcement market. Their technology is up to date and in some cases is cutting edge. However, there is a distinct lack of the capability to provide and distribute a situational awareness â€Å"common picture† to all elements participating in the operation. Competition in this market is fierce and current users will be hard pressed to change to ForceX, Inc. ’s application unless the cost is low and the functional capabilities are high. There are no competitors in the market that serve both the DoD and LEA. All of the competitors only provide ISR applications and most do not distribute the data to ground users. ForceX, Inc. ’s product provides a single software application that allows the ISR platform to distribute real-time situational awareness data any and all elements of the operation being conducted. Positioning Strategy ForceX, Inc. s not the first product to be offered in this market and therefore would be considered a market follower or a market challenger. It would not be in the company’s best interest to go head-to-head for market leadership. ForceX, Inc. will do better by using a strategy that exploits the weaknesses of those currently in the market. Using its reputation in the DoD market the company can c reate an image that portrays the superior attributes of its software application and how the software has been combat tested and combat proven. None of the other competitors in this market can make this claim. The Role of Social Media Using social media for ForceX, Inc. would not be a viable solution based on its current customer base of DoD and Department of Homeland Security users. ForceX, Inc. ’s customers and their associated tactical operations are in some cases â€Å"Top Secret† and information posted on social media sites would have to be scrutinized by the ForceX, Inc. ’s Security Officer to insure that no classified information is being posted. The use of social media sites are discouraged by the Defense Security Service for individuals possessing a security clearance. It is their contention that what seems to be harmless data placed on a social media sites can be collected and piece together to gain sensitive or classified information. This same axiom holds true for corporations and its employees. There is another aspect of Social Media that ForceX, Inc. can take advantage of and that is attracting new talent to come to work at ForceX, Inc. The social media that does this best is LinkedIn because of its link to professionals of all categories and all levels of ability. ForceX, Inc. needs to take advantage of this type of social media to post jobs, attract new talent, and build their brand. However, when ForceX, Inc. decides to launch its commercial product line social media would definitely provide their commercial products with the exposure they need to be successful. If ForceX, Inc. decides to use social media as part of their marketing strategy, we would recommend that they either hire a professional to be on staff or entrust their social media endeavors to a consulting firm that is an expert in the field of social media marketing. Social media is a relatively new tool in a company’s marketing tool chest and is quickly becoming a very important part of a company’s strategy for developing its client base. Prior to social media traditional websites were the mainstay for digital marketing efforts. Social media was designed supplement traditional websites not replace them. You read "Marketing – Positioning a New Product" in category "Essay examples" It is a low cost robust and responsive means to market to customers. To gain a better prospective of the role social media is playing in the market place consider the following facts extracted from â€Å"2012 Social Media Marketing Industry Report†: * â€Å"94% of all businesses with a marketing department used social media as part of their marketing platform. * â€Å"Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance. † * â€Å"43% of people aged 20-29 spend more than 10 hours a week on social media sites. † * â€Å"85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure. † * â€Å"58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period. † It stands to reason that companies can no longer avoid not have a presence in the social media realm. There are a myriad of social networking sites but our research has determined that there are four top sites that a company should consider developing a presence in, if they choose to market in this realm: * Facebook – the strategy in this social media would be to create a page for the corporation. Some experts consider this as an â€Å"interactive yellow pages listing†, which Facebook users can follow. On this page the corporation can outline the products and services the corporation offers, post deals on their products and services, launch new products and services, and build the corporation’s brand. Twitter – the strategy in this social media would be to use the 140 character â€Å"tweets† to market the corporation’s products, product and services news releases, inform followers of special product and services offers, and notify followers of new site content. Twitter also provides users with the ability to search for information on a partic ular topic using hashtags. Hashtags allow the corporation to direct fellow â€Å"tweeters† to specific concepts or information in their business tweets. Google+ – the strategy in this social media would be to use the â€Å"Promote† option that allows corporations to create different groupings of followers that can be each marketed to differently. The corporation should also take advantage of the â€Å"Measure† feature that allows the corporation to keep track of how their Google+ page is being used. * LinkedIn – ForceX, Inc. ’s strategy in this social media would be to develop a network of professionals and build brand awareness. LinkedIn allows you to establish your company representatives as industry experts and to connect with prospects, vendor partners, and peers. LinkedIn also provides companies with the ability to post jobs and search for talent. Marketing is an instrument corporations can use to inform consumers about their products and services, who ForceX, Inc. is, and what they offer. Social media accomplishes this for ForceX, Inc. as follows: * Social media can provide an identity to who the company is and the products or services that they offer. * Corporations can create relationships using social media with people who might not otherwise know about the company’s products or service or what the company represents. Social media makes the corporation â€Å"real† to consumers. If the company wants people to follow them, they must insure that they don’t just talk about the latest product news, but share the company’s personality with them. * The company can use social media to associate themselves with their peers, that may be serving the same target market. * The company can use social media to communicate and provide the interaction that consumers look for. It is apparent from marketing studies that marketing through social media works but it must be done correctly to be efficient and effective. It is imperative that before ForceX, Inc. decides to launch a marketing strategy in social media their management must consider the following guidelines. * ForceX, Inc. cannot depend on social media cannot be your sole marketing tool. To work ForceX, Inc. must integrate it with other vehicles of marketing. While social media will create awareness, it will take time to build up a following. Building a following is a major key to success in marketing through social media, but it doesn’t happen overnight. * Success in social media is directly dependent upon how ForceX, Inc. reflects its personality. There are no written â€Å"right† or â€Å"wrong† rules when it comes to social media, only the ForceX, Inc. ’s management can determine what will work for them. * Be consistent, if ForceX, Inc. can’t be consistent don’t do it at all – it would be a waste of the corporation’s resources. * Social media must be a part of the ForceX, Inc. ’s everyday life to maintain momentum and attention. Internet Marketing ForceX, Inc. must take extreme care with the information that is placed on their website. As previously stated with social media, there is a risk associated with the information placed anywhere on the Internet. Sensitive information can be derived from pulling pieces of data from what would appear to be unconnected sites and putting it together to form information that could be detrimental to our national security. Information regarding products being developed for the DoD and DHS should be scrubbed by their Facility Security Officer (FSO) to insure that marketing information doesn’t contain any data that would violate the procedures outlined in the National Industrial Security Program Operational Manual (NISPOM). However, there is a need for Internet marketing for launching their new commercial product called â€Å"Widow† that is targeted for LEA. In this section we will address the benefits that ForceX, Inc. would gain from an Internet marketing campaign for products and services as well as and the best approach for them to achieve their internet marketing goals. The fundamental component of Internet marketing is as one would suspect; a company website that contains all of the information a customer would need to determine if ForceX, Inc. ’s products and services meet their needs. The key benefit for ForceX, Inc. ould be to promote their business and to support their branding efforts. Although ForceX, Inc. does not derive sales from their website is important that they use this to media to increase awareness to the products and services that ForceX, Inc. develops. ForceX, Inc. currently has a website that contains all the information that ForceX, Inc. wants its potential custom ers to know: from what company it is, the products and services it provides, descriptions of items being marketed, reviews by experts and customers, business partners, job postings, the company’s history, and other pertinent information. ForceX, Inc. does not have a formal marketing department and currently doesn’t have the resources necessary to support a department that does marketing only. So, in order for ForceX, Inc. to maintain their position in the market place and to compete with competitors that do have a marketing arm. Internet marketing provides ForceX, Inc. with a low cost solution to offset their competitor’s efforts to gain a bigger share of the market. This is a great benefit when they are trying to compete with bigger companies that have unlimited resources. Internet marketing is all about perceptions and the image that the website portrays can give the perception that ForceX, Inc. is bigger and better than its competitors – good website design is the key here. There is also a huge benefit that comes from the customers that can be reached and the convenience of potential customers to research ForceX, Inc. whenever it’s convenient for them. The Internet provides access to new customers that ForceX, Inc. may not know that they exist, a good example would be a project engineer or program manger looking for a solution to their problems. A lot of ForceX, Inc. s leads come from personnel who are working with existing customers that have the same requirements or a slight variation of what they may need. Internet marketing allows these potential customers to be anywhere in the world and still have access to ForceX, Inc. ’s website. The Internet provides ForceX, Inc. With the ability to proliferate their products and services online, ForceX, Inc. can reach a wide variety of customers quickly and easily. The benefits of Internet Marketing to ForceX, Inc. may not be as great as they are to retail companies but we believe that ForceX, Inc. would greatly benefit from a good online campaign. In order to optimize their resources and get the â€Å"biggest bang† for their buck, we would suggest that ForceX, use the following guidelines in developing a strategy for their online presence. Having a website is not enough though since internet marketing needs effective, innovative, and up to date approaches in order to generate interest and new customers for the business. There are a lot of websites that are in existence today which directly compete for the same customers as ForceX, Inc. Most of the potential customers are more than likely to use a search engine to find information relative to a problem they are trying to solve. This is where the importance of search engine enters. In order to implement an effective and successful web marketing strategy, ForceX, Inc. will need the services of search engine marketing experts who can design the right strategies and solutions specific to their business. This is an essential and cost-effective step in order to reap the maximum benefit that the web can offer. The next thing we would suggest ForceX, Inc. implement is a campaign to publish articles or get listed in news stories or write and publish online press releases that get them a larger online presence. This is essential for insuring that the search engines will pick up their site because of the increased web presence. Getting ranked at the top of the leading search engines can be accomplished by using good â€Å"search optimization techniques†, this is the key to getting noticed online. Branding ForceX, Inc. Logo ForceX, Inc. Logo The foundation of ForceX, Inc. ’s brand is their logo. Their website, packaging and promotional materials have their logo integrated which has effectively communicated their brand. ForceX, Inc. derived its corporate name from the military terminology â€Å"Force Multiplier†. A force multiplier is a capability that, when added to and employed by a combat force, significantly increases the combat potential of that force and thus enhances the probability of successful mission accomplishment. Instead of naming the corporation the Force Multiplier, the owner used the â€Å"X† at the end of Force to indicate the multiplication symbol thus indicating that the corporation’s use and employment of the latest software technologies was a force multiplier. The owner’s military roots were in the Special Operations community where the dagger is a symbol of unconventional warfare as well as courage and daring in combat. The dagger symbology was used to form the â€Å"X† in ForceX, and the daggers where placed behind the globe to indicate the company’s commitment to deliver their services wherever our fighting forces are deployed and to preserve the company’s heritage which stems from the Special Operations community. Anyone who has ever served in a Special Operations unit recognizes what the daggers symbolizes in ForceX’s logo and can immediately identify with what the company stands for. The â€Å"crosshairs† on the globe symbolize the pinpoint accuracy that their software applications deliver to their customers. The ForceX, Inc. logo has been recognized as the company’s promise to its customers to enhance their probability of successful mission accomplishment no matter where they are in the world. There are many ways that ForceX, Inc. could benefit from a branding strategy. Consistent, strategic branding would lead to a strong brand equity, which means the added value brought to ForceX, Inc. ’s products and services that allows them to charge more for their brand than what identical, unbranded/weak branded products command. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, ForceX, Inc. associates its products with Special Operations Forces; hoping customers will transfer their emotional attachment from the Special Operations Forces to the product. For ForceX, Inc. it’s not just the software application’s features that sell the software application. ForceX, Inc. relies heavily on the customer’s willingness to pay a license fee for their core software modules. License sales are pure profit and are vital to continuing to pursue internal Research and Development efforts that allow them to remain competitive in the market. Building and maintaining brand equity allows ForceX, Inc. to charge a premium price for their licensable core software algorithms and insuring the customers are willing to pay this premium. We have done an analysis of the ForceX, Inc. ’s branding efforts and we recommend the following steps to enable them to maximize their efforts. * ForceX, Inc. has a great logo and we would have them place it on all media, both internal and external to ForceX, Inc. such as pamphlets, marketing material, written communications, etc. * Develop brand messaging. What are the key messages they want to communicate about their brand? Every employee should be aware of the company’s brand attributes. * Integrate their brand. Branding extends to every aspect of their business; how they answer their phones, what employees and management personnel wear during meetings and other interactions with customers, emplo yee e-mail signatures. * They need to create a â€Å"voice† for their company that reflects their brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, on-line and off. * Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of their brand. * Design templates and create brand standards for their marketing and promotional materials. Use the same color scheme, logo placement, and look and feel throughout – be consistent. * Be true to their brand. Customers won’t return to them; or refer them to someone else if they don’t deliver on their brand promise. * Be consistent. Be consistent. Be consistent. How to cite Marketing – Positioning a New Product, Essay examples

Movie Pollock free essay sample

Unit 4 Assignment â€Å"Pollock† Alison Williams The movie â€Å"Pollock† staring Ed Harris as Jackson Pollock is a story of how art was affected by an artist. The movie follows the latter years of Pollock’s life as he rises to fame as a painter but also watches him struggle with life. American artist Jackson Pollock was an alcoholic, manic-depressant and often an uncontrollable, angry and insecure man. However, through one woman and when he painted, he found a sense of freedom and peace, a release from his anger and sadness. Out of tragedy he helped create a movement in Abstract Expressionism. This essay will focus on how this movie showed his last years as an artist, the art and movement he created, it’s tragic end and what as a student I have learned from this. The movie starts with Pollock living with his brother in New York City. He is drinking too much and takes no responsibility for what his is doing. We will write a custom essay sample on Movie Pollock or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You sense there is something broken within his family throughout the movie. Maybe jealousy of his family because of his abilities, there was a sense of Pollock wanting to be accepted and loved by those close to him, but them finding it hard to do so with his actions. During this time he meets Lee Krasner, another abstract artist played by Marcia Gay Harden. Standing by him during times of need and often taking care of she ended up becoming Pollock’s lover, wife, and biggest supporter. Knowing of Pollock’s alcohol abuse, anger and unpredictable behavior, she puts aside her own needs and aspirations. She recognized his talent and brilliance as an artist and wanted to see him succeed, forfeiting her own career. She also suffers the brunt of his cruelty, self-absorption, his infidelities, and his alcoholic rages. However, she balanced his erratic nature by being a strong supporter at his side. To get him away from the drinking, insecurity, and the stress of city life, they move to the Hamptons where nature and sobriety help Pollock achieve a breakthrough in style. Living in the Hamptons away from the city, Pollock takes in the nature around him, begins to garden and has long walks on the beach. With a clear head free of alcohol and stress he begins to paint in an abstract way that he began with, but changes the way he paints by moving the canvas to the floor so that he can walk around the canvas and become one with the art that he was creating. As he does this, the movie shows that by accident with paint spilling onto the floor he see how the dripping of the paint created a newer abstract. This began the change in his style that broke the art critics in 1947. The `drip and splash style for which he is best known emerged. With his canvas already on the floor, instead of using the traditional easel he poured and dripped his paint from a can or brush sometimes instead of using brushes he manipulated it with sticks, trowels or knives. When asked about his style of painting he said â€Å"Sometimes I use a brush but often prefer using a stick. Sometimes I pour the paint straight out of the can. I like to use a dripping, fluid paint. A method of painting is a natural growth out of a need. I want to express my feelings rather than illustrate them. (Demange) You can see in the movie that he creates with his subconscious and inner emotions, dancing around the canvas flinging paint and creating beautiful pieces that are first resemble spatters, but as you look closely and watch him work, it forms a beautiful motif. This technique raises his art to the top but begins a tragic decline of a young artist. These paintings made Pollock immediately famous, and got him a feature article in Life magazine. After two years of sobriety, Pollock begins a decline that in the end spiraled out of control. In 1956 Lee Krasner finally leaves him for a to Europe. The movie made me wonder why she put up with so much from Pollock for as long as she did. After she left, Pollock, with his mistress, Ruth Kligman by his side and her friend Judith Metzger, they watch as Pollock drinks himself to near unconsciousness and drives them all into a ravine. Pollock’s life ends sadly, almost hard to watch. Judith also dies with Ruth surviving. At this time, Pollock had already stopped painting in 1955, the year before his death at age 44. This movie tells about a famous artist who helped redefine modern art in the United States. Pollock invented a new kind of painting that changed the way the world looked at art. Until the twentieth century, most paintings were representational-artists represented their subjects in a way that was realistic and recognizable. However, during the first half of the twentieth century, artists like Jackson Pollock started to explore other methods of representation. When he first began painting, Jackson Pollock painted representational objects such as people and animals. However, as we see in the movie â€Å"Pollock† he helped to create a whole new art movement called Abstract Expressionism-an abstract image is one where the subject is not represented realistically. Instead, the artist uses color and shapes to suggest the most general qualities of the subject. Expressionism is a kind of art that expresses feelings and thoughts. Abstract Expressionism is art that shows emotions and ideas through non-representational forms. Demange) Watching the life of Pollock on film was in parts painful to watch. He was such a talented artist and to self-destruct they way he did with such astonishing talent was sad. As a student learning about modern art, I am glad that I chose to watch the movie â€Å"Pollock†. I learned that there is more to just brushing paint onto a canvas. The movie showed how in Pollock’s life, there was and inner bei ng that came out on canvas and that this can’t be taught to someone. You can see in the movie that Pollock did not plan the way he wanted his paintings to look. He painted by following his immediate thoughts and emotions at the time instead of planning or sketching it out first or having a subject to view. Pollock combined careful movement with exact color and line produce beautiful works. Though his paintings appear accidental, they required careful control and thought. I especially liked how he wasn’t afraid to take a painting and touch it up, change it. He wasn’t afraid of ruining something that he didn’t feel was complete. I also learned how love would prevail all. Lee Krasner was an inspiration to me during this film. She stood by someone who she believed in and the potential in Pollock. To put her career ambition on hold to support someone who in some sense didn’t want it was true strength. This movie showing the last years as an artist life, his rise and fall, the art and movement he helped create, it’s tragic end is something as a student have new found appreciate for learning about. References Demange, D. (n. d. ). Biography: jackson pollock. Retrieved on August 7, 2011 from http://www. manythings. org/voa/people/Jackson_Pollock. html Harris, E (Director). (2000). Pollock [Web]. Available from http://movies. netflix. com/WiMovie/Pollock/60003760? trkid=2431210